In 2023, something special unfolded as Mount Sinai Health System Trustee Nathan Hoffman joined forces with the Mount Sinai Kravis Children’s Hospital to launch a holiday fundraising campaign. More than 100 fashion apparel stores owned by Hoffman’s company, MadRag, invited customers nationwide to contribute at the register.
With gifts ranging from just a penny to an astonishing $1,000, 85,000 customers came together to support the Hospital, raising a total of $47,600. With an average gift of $0.56, it was a testament to the power of community and the profound impact of small acts of kindness.
A Trustee since 2022, Mr. Hoffman spoke warmly about the initiative, stating, “It is truly an honor to share the opportunity to give back to our renowned Kravis Children’s Hospital with our customers across the country. Witnessing their generosity firsthand during my visits to our MadRag stores is incredibly heartwarming.”
Now in its second year, this campaign serves as a powerful reminder that every contribution, no matter how small, can create significant change. It reflects not only a commitment to health but also the strong bond between Mount Sinai and the communities we serve, fostering hope and healing for children in need.